Redi

from love to city

I was approached by studio Brink who asked me to design the characters and animation style of their brand film for one of Helsinki's biggest shopping centers; Redi. The film is a mix of live-action and 2D animation, and my task was to create a simple yet dynamic style with a lot of exaggerations and little to no background elements so that the characters and their dynamic movements could shine. This would also be the theme for the animation itself, and with the help of the great team Brink put together, I believe we managed to achieve just that and then some. 

Below you can find some initial character styleframes showcasing the dynamic poses and exaggerations, early and final character designs and building shots.

"Homelessness is a big and complex problem — but it is not one too big or complex to be solved."

Redi_CharacterDesign_02.jpg
Redi_CharacterDesign_100221_01.jpg
Redi_EnergyLayouts.jpg
Redi_CharacterSheet_Kimberly_04.jpg
Redi_Energy_Layout1_4.jpg
Redi_CharacterSheet_Kaynan_04.jpg
Redi_CharacterSheet_Ida_04.jpg
Redi_CharacterSheet_Roope_04.jpg
Redi_StyleframeBuildingShot_01.jpg
Redi_EndShot_06.jpg

       animator | illustrator creative